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⌚️Time to read: 3:57 minutes⌚️


It stops you mid-scroll.

You can't turn away. It's so engaging/entertaining/educational.

You need to use it for your own content. You're like Sméagol in Lord of the Rings, and the ring is copying the content verbatim. You need it.

DON'T DO THAT.

Instead, repurpose the content in a healthy way. Don't copy; steal (use as inspiration).

While for many, this isn't the case, for some, they can't help but copy and paste content. For them, we want to present a better way.

And for others (likely you), we want to provide helpful tips on how to steal content—repurpose other's content—without copying it.

When I saw we, I mean Syeda Aleesha and me. I connected with her as I enjoyed her content and beautiful design. This led us to collaborate on this piece of content.

When Syeda suggested the idea for this essay, I couldn't resist. The process we share will help you go from struggling with content ideas to having a steady stream. Rather than come up with ten ideas every month, you can begin with ideas from others, which will inevitably generate your own ideas.

In the end, few (content) ideas are original.

So steal other's ideas and make better content (you didn't hear that from us).

This "guide" shows you three ways to repurpose content that enriches the digital dialogue and respects the dignity of the creator.

Way #1: Summarize and synthesize

Rather than copying and pasting the content, add your thoughts to the conversation. Go a step further and provide a reflection that leads to deeper understanding.

One way I recently did this was with a video from Gary Vaynerchuk. In it, he (beautifully) answers a question on AI. Rather than steal his answer and post the story as my own, I shared my thoughts on the concept of the questions we ask of AI and how that is tied to our mindset about AI.

The problem? Synthesizing is a challenging skill to develop and something I'm still working on.