The reality for many of you is that you currently post content.

You just want a different result from it. It’s why you’re here.

So, how you “implement” this will be unique to what you’re doing. If you’re doing many things, you likely don’t want to stop them all. And if you’re doing nothing, you don’t want to start with a weekly podcast and newsletter.

In this chapter, I will provide a few ideas and approaches to implementing your Macro Content and Micro Content while balancing the rest of your marketing.

Get good at a few things.

A truth I’ve accepted is the companies winning with their marketing are doing a few things well.

You don’t need to do a million things to succeed. For social, pick one or two platforms and try to dominate them. This is true for individuals and companies that can’t afford a content manager.

So, what is that thing for you?

Begin with that foundational piece of your content strategy and build up from there.