Pick one:

Short-form or long-form content?

You can only use one to grow your business

Let’s define them (simplistically):

Short-Form Content: Under 1,000 words or a few minutes long

Long-Form Content: Over 1,000 words or 10–15 minutes in length

Short form does well for these “jobs:”

In contrast, long-form does well for these “jobs:”

If I had to PICK ONE to use for my content strategy…

I would pick short form.

Here’s why:

Most platforms reward short-form content

Humans are slowly losing our attention spans

With things moving fast, you need to create more