Pick one:
Short-form or long-form content?
You can only use one to grow your business
Let’s define them (simplistically):
Short-Form Content: Under 1,000 words or a few minutes long
Long-Form Content: Over 1,000 words or 10–15 minutes in length
Short form does well for these “jobs:”
In contrast, long-form does well for these “jobs:”
If I had to PICK ONE to use for my content strategy…
I would pick short form.
Here’s why:
Most platforms reward short-form content
Humans are slowly losing our attention spans
With things moving fast, you need to create more