How I spend 15 minutes preparing for a podcast

And 3 reasons why you shouldn't 👇

To be clear: Being prepared is critical for life.

"If you stay ready, you don't need to get ready."

Another caveat: I (mostly) interview people I follow.

Meaning I've spent months or years consuming their ideas.

It's easier for me to spend little time preparing.

Because I know them well.

But I believe over-preparing can be a barrier to your success.

That's another essay, back to the point:

Here are three reasons you should prepare more:

1. You've done fewer reps

I've done over 100 interviews through my podcast and jobs I've asked my 56 podcast guests for feedback to improve I've read books on the art of questions and creativity.

That has led me to rely on my ability vs being rigid with my prep.

And I've come to believe the best questions aren't created beforehand:

2. The best questions are reactive

I have a few questions I always rely on:

" What is one thing you've changed your mind on in regards to marketing in the past 1-2 years?"

But the best questions come from the guest. They don't come from me.

They are a follow-up on something they said or a unique insight I only have.