I have a confession to make:
I recently relapsed.
I was a year-plus clean from watching Gary Vee videos, and then I clicked on a speech he gave on AI. To my surprise, I gleaned something from the video. It was a nice reminder that with wisdom, you can learn from anyone.
During the video, a guy asked a question:
"I work in the plumbing industry, and most of our sales come from face-to-face appointments. Where will AI interfere with this?"
Gary is smart for not rushing to answer this man's question.
Instead, he touches on the way the question is phrased. This man is hesitant and resistant to working with AI. For him, it's an either/or equation, not a both/and.
That's where most people fail with AI—they perceive it as a threat vs. a superpower.
Instead, I (and Gary) suggest looking at AI for how it will:
– Enable or enhance your current workflows.
– Allow you to innovate to more efficient workflows
– Give you superpowers to get exponentially more done in less time.
IThe future is here. Are you willing to take advantage of it?
The future is here. Are you willing to take advantage of it?
Rather than leave you with only inspiration, here are a few ways I've used AI to enhance my work and help me make more progress:
ChatGPT has a Custom Instructions feature, which allows you to determine how the AI should respond. If your company has key messages and a brand voice, upload that into the Custom Instructions and leverage AI as your editor.
After I write a post or an article, I will paste it into ChatGPT and ask it to rate (1-7) how "on brand" the content is. Then, I will ask it to make its proposed suggestions in a few versions. From those outputs, I will merge them with my original to ensure they are "on brand."
While it's not perfect, if you continue to create branded content in a chat conversation, this tactic becomes even more effective as it has a longer history of "on brand" content to reference.