Pick ONE:
YouTube or Podcast
If you could only use one for your marketing - which do you pick?
I’d pick YouTube.
Not only because you can take the audio from your video for a podcast.
We’ll forget about that cheat code.
But it provides the best option for growth.
YouTube beats podcasts on three things:
People go to YouTube to get shit done.
They search for how to {insert}. Or they are trying to gain insights on {insert}.
If your audience is searching for things, you need to create content that “answers” them.
Podcasts do not work this way.
Rarely do I open up Spotify if I have a question or want to do something better (in the moment).
Instead, I follow my favorite shows or people and routinely listen.
YouTube is a video search engine. Podcasts are NOT a search engine.